If you are trying to learn SEO then you have likely found a number of decent resources and courses that you want to learn from.  However, before you begin soaking in the search content from just anyone, you should make sure you are learning from a competent SEO course.

Here are a few tips for evaluating an SEO training tutorial:

1. Free or paid

You can find so much for free online that there is really no reason to pay.  However, if you do find an ebook you want to pay and download for, make sure it is really bringing something special to the table.  Rather than just trusting potentially empty promises of how it is going to help you attain #1 rankings in all the search engines, make sure it is actually offering something unique that you cannot find online for free

2. Trustworthiness of Author

You can make out how trustworthy an author is relatively quickly based on a few factors.  First off, does this author have any other content published online?  See what others are saying about their articles and SEO content and how much attention they gain.  This will serve for a sort of natural set of testimonials you can refer to be reading any SEO tutorial

3. Evidence of Experience

Does the author display any evidence of SEO experience?  Links to live rankings in Google are the best kind of evidence obviously, but many SEOs don’t want to reveal their keywords and choose other ways to display their expertise.  It might be quite clear through their content, but they may also choose to display traffic stats or boast how long they have been practicing SEO.

All of these tips together should help guarantee you learn SEO from a great course.